Other Brands
Brands: Philips GoZero, Ten Sports, SKG, Oclean, OLX, Dabur Glucose D
Ten Sports: Midnight Football Party
Created a Twitter campaign, #midnightfootballparty to encourage consumers to throw watch parties during live UEFA matches. The campaign assets included OOH activation, merchandise and user generated content.
12.4% increase in channel viewership in the first two weeks
Ten Sports: UEFA Champion League eDMs
Create eDM campaign informing viewers about upcoming UEFA Champions League tournament on Ten Sports
12.4% increase in channel viewership in the first two weeks.
1.8x average CTR, 6.8% increase in viewership during live games
Dabur Glucose D
Pan idea campaign to promote Dabur Glucose D and C variants as a choice of energy drink during summer month for kids
OLX: Bech De
Increase OLX brand awareness through TV highlighting ease of selling second hand stuff through OLX website