Consumer Healthcare
Brands: Sanofi OTC (Zantac 360Ëš, Cortizone-10, Unisom, Selsun Blue); Ascensia Contour Next Continuous Blood Glucose Monitoring; Primatene Mist Asthma Inhaler; Reckitt Benckiser Mucinex.
Zantac 360Ëš (Sanofi)
Power to defy heartburn
Digital campaign to launch Zantac 360Ëš newest heartburn medicine- Zantac 360 Cool Mint. The “Defy Heartburn” campaign took advantage of a pop culture phenomenon and growing comic culture.
IPSOS Digital Test: CEI 184; Equity Effect Index 222
Cortizone-10 (Sanofi)
Stop the Itchsanity
National TV campaign for Cortizone-10 using a sharp insight that when the urge to scratch an itch strikes, you can't control it but itch. This leads to the itch-scratch cycle: Itchsanity.
IPSOS Digital Test CEI 207, +2.2% sales lift (two months post launch)
Contour Next (Ascensia)
Next level diabetes testing
Digital-first campaign to increase consideration for Ascensia's Contour Next Diabetes Test Strips using stop motion video techniques.
41% increase in VCR; 8% increase in impressions; 63% decrease in CPM (compared to previous campaign)
Primatene Mist
It can happen anywhere
National TV campaign refresh for Primatene Mist Asthma Inhaler, only OTC asthma inhaler approved by FDA. Asthma can strike anywhere and when it does, the whole world stops but having Primatene Mist can help.
2% brand lift (6 months; compared YoY)
Mucinex (Reckitt Benckiser)
Instacart Ad Campaign
Increase Mucinex sales on Instacart’s ad platform, leveraging the best performing organic keywords and setting up campaigns focusing on specific product lines with numerous ad groups based on symptoms, product strength, and type.
$1.38 decrease in CPC, $5.51 increase in ROAS