​10+ years of experience leading GTM strategies for global CPG, Tech and Pharma brands​
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Managed marketing portfolios for global brands: Sanofi, P&G, Lenovo, Reckitt Benkiser, Huami, etc.
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Lead integrated marketing campaigns with 207 Creative Effective Index and 184 Copy Effective Index
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Managed multi-channel performance campaigns leading to a 4X sales lift
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New business development and revenue growth YOY
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Extensive experience managing media and influencer partnerships - over 150 influencer partnerships
EXPERIENCE
2022- Present
PureRED (Account Director)
Leading GTM strategies and creative for Sanofi's OTC brands: digestive, personal care and sleep; Ascensia Contour Next BGM and Amphastar Primateme Mist Asthma Relief Spray.
2021- 2022
Saatchi & Saatchi (Account Manager)
Heading P&G's skincare brand Olay's new product launch & innovation campaigns, managing agency-client relations, working on new business opportunities, etc. Also, working on P&G Corporate Global Sustainability
2018- 2021
Red Harp Ltd. (Brand Marketing Manager)
SpaceBack (Content Management Consultant)
JungleTopp (Brand Marketing Consultant)
Led high-profile integrated brand campaigns (Reckitt Benckiser - Clearasil, Mucinex, Amope, etc.; Huami - Amazfit, Oclean, etc.) including managing direct media buys, bespoke publisher sponsorships, influencer marketing, social media marketing, and advertising, photo and video shoots, etc. Also, created and managed content for Spaceback.Inc, a social display platform.
2017- 2021
All She Things (Micro-Influencer)
Launched All She Things, a life & style website for women in 2017 that aims at bringing achievable fashion, style, practical living and realistic wellness for the women of today under one roof.
2016
MRM McCann (Strategic Planner)
Analyzed primary and secondary research to understand brand awareness and target audience for ON Semiconductors in USA, Germany, China, and Japan. Developed the buyer personas for the TG basis the results of the research.
2014-2015
Ogilvy & Mather Pvt. Ltd. (Senior Account Executive)
Managed Lenovo's brand portfolio for EMEA; set up Lenovo mini-hub in Romania, led co-branded marketing campaigns with Intel, Microsoft, etc.; migrated Lenovo's SMB print catalog to digital.
Received written appreciation from the Marketing Campaign Manager (Aude Bruelle), Lenovo EMEA for the same.
2012-2014
Contract Advertising- JWT (Senior Account Executive)
Single-handedly handled the entire advertising portfolio for Revlon, Ten Sports, Dabur Glucose D, Dainik Jagaran, NIIT Imperia, and NIIT SLS . Created print, digital and broadcast campaigns for these brands. Worked on various pitches for new acquisitions.
BRANDS
CERTIFICATIONS
Certificate in Digital Marketing
Hubspot Content Marketing
Google Analytics
Moz SEO Fundamentals
Everyday Good Service - Ogilvy
Hootsuite Platform Certification
Hubspot Social Media
Google AdWords
EDUCATION
2021
Certificate in Digital Marketing (Kellogg)
Specialization in Digital Marketing
Learned the ins and outs of digital marketing, focussing on paid and earned media. Also, scored 100/100 on real life project for Uber Clean's integrated marketing strategy and implementation.
2010-2012
Master's Degree - Business Administration
Specialization in Marketing & Advertising
Interned with The Time Group with the marketing and branding team on the branding of a newly launched website - www.thespeakingtree.in.
2008-2009
Diploma in Journalism
Specialization in TV Broadcast & Online Journalism
Interned with Times Now, a leading 24x7 news channel in India. Interviewed many prominent political, sports and entertainment entities during one-on-ones and press conferences.
2005-2008
Bachelor's Degree - Science
Specialization in Physics
Studied the properties and characteristics of thin films and analyzed their interaction with different lights for the final year graduation project.