Consumer Tech
Brands: Lenovo, Human Amazfit
*Received an appreciation mail from the client for my efforts in the catalog.
Lenovo
Digital Catalogue
Led the ideation and implementation of Lenovo's Digital Catalogue in 13 languages for SMBs in EMEA.
31% decrease in cost of production (YoY - compared to production of print catalogues every quarter)
Lenovo
SMB Nurture Campaign
Headed the email marketing campaign for Lenovo SMBs in EMEA aimed at showcasing Lenovo’s small-enterprise solutions and leading them to the Lenovo product catalog.
3.7% increase in lead generation; 5% increase in site traffic (after 1st round of emails)
Lenovo
Event in a box
Create a one-of-a-kind Event-in-a-box to reduce the cost of production for event assets and enable the Lenovo EMEA sales team to capture audience attention by telling a compelling brand story
Created event assets that used the features of Lenovo’s products 11.67% decrease in cost through design innovation and production efficiencies YoY
Amazfit (Huami)
Amazfit CES 2020
Conceptualized event activation for Huami Amazfit at CES 2020 in Las Vegas to launch its latest wearables with fitness expert & content contributor @SofitFia.
Over 1300 leads in two days
Amazfit (Huami)
GRWM Amazfit GTR Launch
Leveraged influencer marketing to launch Amazfit GTR smartwatch, through a social-first campaign using popular GRWM social trend.
>3.2M impressions; 2x avg. click-through MOM; 19.1% engagement rate on Facebook
Amazfit (Huami)
#WatchThis Summer Brand Campaign
Created a compelling brand story for Amazfit to establish its identity as being more than just a "me too" brand using influencer partnerships and relevant PR activations.
>16.5M impressions (1st month), 10x avg. monthly impressions (MoM), 19.6% engagement rate, $5.64eCM
Amazfit (Huami)
Valentine's Day 2019
Increased incremental product sales during the months of Jan-Feb to unsettle the lull after the Holiday season using bundle offers on Amazfit's smartwatches for Valentine's Day through publication partnerships and content creators
2.11M+ impressions; 6.21% engagement rate on Amazfit's social channels
Lenovo
Event in a box
New TV campaign for Olay moisturizers leveraging competitor claims and comparing Olay’s moisturizing power to other expensive skincare brands.
0.7x lift in consideration