Consumer Packaged Goods (CPG)
Brands: P&G Olay Skincare; Reckitt Benckiser (Clearasil & Amope); Springwel Mattresses
Olay Skincare (P&G)
Olay Easy Open Lid
Launched the new Olay jar packaging - the Easy Open Lid, for the adaptive community with a social-first campaign and a small media budget of $250K.
+1 Billion impressions; > 100MM video reach;
>6000 new website subscribers
Olay Skincare (P&G)
Wipe'em Out
Launch campaign of the new Olay Hyaluronic Acid Moisturizer with a 360Ëš pan US marketing plan including national TV, print and social.
6+ billion campaign impressions within first week; 2x lift in brand awareness
Olay Skincare (P&G)
Crushed It
New TV campaign for Olay moisturizers leveraging competitor claims and comparing Olay’s moisturizing power to other expensive skincare brands.
0.7x lift in consideration
Clearasil (Reckitt Benckiser)
TikTok Pilot Program
First pilot program for Reckit Benckiser's Clearasil on TikTok to maximize brand reach and awareness.​
$0.17 CPC, $1.84 CPM and 1.06% CTR
Amope (Reckitt Benckiser)
Walmart Ad Campaign
Leverage Walmart's new advertising program to increase brand visibility and expand reach for footcare brand, Amope.
$1.64 CPC; $1.80 increase in ROAS; 19.22% decrease in ACOS; 1.67% increase in sales in 1 month
Springwel Mattresses
Springwel Sleep Exchange
Launched Springwel Mattress Sleep Exchange program by partnering with homeless shelters in major metropolitans in India.
The campaign won an Effie Bronze amongst other awards.
